5 Excellent SaaS Case Study Examples and Why They Work So Well | Animixplay News

SaaS (Software as a Service) products are everywhere today. 80% of businesses use at least one SaaS application for their operations and growth. Due to the growing demand for SaaS products and services, the size of the SaaS market has grown from $105.49 billion in 2017 to an estimated $171.9 billion by the end of this year. I mean, look at the growth in 5 years. Wonderful, isn’t it?

Now, how to learn and study the development and benefits of SaaS products? Case study is one of the simplest and most commonly used method. SaaS case studies not only help in understanding the usage of a product but also give a clear picture of the problems solved by it. Also, it is a great way to market a product and increase the credibility of the brand. In this blog, we have compiled 5 great B2B SaaS case study examples for you. let’s go.

  1. Canva

Canva is a graphic design application used to create images for social media, presentations, slides, posters and other visual documents. Founded in 2012 by Melanie Perkins, Cliff Obrecht and Cameron Adams. In 2 years, Canva amassed 2 million users, meaning 3600 users signed up every day and raised around $125 million by that time!

Challenges:

After the pandemic, it was an uphill task for teachers to get students back to school and get them involved in the classroom. Even though the learning schedules and schedules are ready and so are the teachers, it was really difficult for the students to get their full attention back in the classroom. And online classes also lacked a sense of connectivity. More interactive processing was needed.

Solution:

Canva for Education is a free tool accessible to communities of teachers and students. Ice breaker activities can be used to get started and ready-to-use templates come in very handy for creating eye-catching presentations. It helps students learn concepts more interactively (thanks to Canva’s infographics, group work activities and storyboards, etc.). The development of Canva is a popular SaaS case study that provides great insight.

Testimonial:

“Canva templates are easy to use and allow teachers to flex their creative muscles” -Kira Job, Head of Junior School at Macquarie Anglican Grammar School

  1. listloc

listloc Is a real time location-based field force management app which is used to effectively track and monitor your employees thereby increasing their productivity. Field employees like salespersons, service providers, delivery people etc can be easily managed with ListLoc app in few clicks. Founded by Bharata Annamalai, ListLock started as an in-house application and is now used successfully by over 3000 companies across various industries.

Challenges:

Medical representatives travel to various places to sell their products and service engineers visit hospitals to install medical equipment. Managers found it difficult to communicate and receive job updates through repeated calls and messages. This also sales report Heavy manual work is involved and they require a fully automated solution.

Solution:

ListLoc is a one-stop solution for all location-based challenges. Key features like location-based attendance and task management are very helpful for salespeople and service engineers to mark attendance and send work updates to their managers through the app, wherever they are from. ListData, the subscription-based automated field sales report meets the analytical needs of a business and provides accurate business insights.

Testimonial:

“ListLock allows us to focus on what really matters. I don’t have to ping my employees for work and ask them for reports, I just take a look at ListLock’s dashboard and that’s it. That’s it. – Amit Tiwari, GM-Sales & Marketing, Athene’s-DX Private Limited

  1. aherefs

Ahrefs is a website for all SEO tools and resources like backlink checker, keyword generator, site traffic analysis etc. Founded by Dmitry Gerasimenko in 2010 and turned into a paid service for link analysis the following year. Since then, Ahrefs has been growing steadily and their crawler processes up to 8 billion pages a day!

Challenges:

A web hosting service needs new, valuable content ideas for people to analyze the performance of sites for SEO purposes and also to do competitive analysis.

Solution:

Ahrefs tools help you identify trending topics that you can use to update, edit and optimize your website content. Also, you can filter backlinks for 404 error pages on your website. Content Explorer helps you find the best performing themes in your niche. Site audit helps you find the reasons why your website is not ranked and what SEO issues it has.

Testimonial:

“If Ahrefs didn’t exist, I probably would have given up on SEO” –Matt Diggity, Founder of Diggity Marketing

  1. call rail

CallRail is a call tracking and marketing analytics software. Andy Powell and Kevin Mann founded CallRail in 2011 because they needed a call tracking tool for their business. Since then, CallRail has helped many small and medium-sized businesses with call tracking, lead center, form tracking, and conversation intelligence.

Challenges:

A home renovation brand needs a strong digital presence to garner more leads. They were unable to track incoming calls and inbound lead quality. Their old website reduces the conversion rate.

Solution:

A marketing firm revamped its website and integrated call tracking with Google advertising campaigns using CallRail. The number of incoming calls grew by 18% every year and there was a massive 651% increase in conversions. This is one of the best B2B SaaS case study examples with remarkable results.

Testimonial:

“Today I’m spending less time monitoring calls and more time serving my customers, which is how it should be” –Vlad Candibovich, CEO QShark

  1. razorpay

Razorpay is one of the leading payment gateway for online payments founded by Harshil Mathur and Shashank Kumar. It allows individuals and businesses to accept, process and make payments through its product suite. YouYou can use all payment modes like credit and debit cards, UPI and popular mobile wallets.

Challenges:

Hundreds of students in a school are struggling to streamline their fee payments as they are paid in different ways. In addition, there will be components like any activity fee which will be added on an ad-hoc basis.

Solution:

RazorPay Root is a 360-degree solution for schools as it gives 100+ payment modes for parents to choose from, thus making it easy for them. In addition, the fee is apportioned and converted into internal accounts which are maintained separately for admission, tuition, sports, etc. Thus, Razorpay Route helps schools and other businesses to manage all settlements online with minimal human intervention.

takeaway

Each SaaS product is unique and successful in its own way. To study SaaS products in detail, we must first understand the customer’s problems and analyze how the product solves them. SaaS case studies are vital for any business to prove its value and influence customers’ buying decisions. In all of the above B2B SaaS case study examples, you get to learn something that inspires (be it their strategy, solution, development or perspective) and that’s where a case study comes in handy.

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