“I was wondering whether you could tell me, for example, how many Twitter followers you had.”
What if brands would rather not answer this question? Isn’t that what it appears to be?
It should be emphasized that your Twitter follower count should not be dismissed as a question of personal taste.
The fact that you have a larger number of followers indicates not only that you are more significant in your organization, but also that your audience, leads, and consumers are interested in the content you are providing.
According to social media statistics, more than half of all marketers consider Twitter to be their preferred social media medium for connecting with customers and prospects. Facebook is the world’s second most popular social media platform. Twitter is probably the easiest social media platform to start from the ground up and build a following from scratch since it is fast-paced and simple to use.
Obtaining those followers is the first stage, but how do you do so?
1.Customize Your Profile
To establish a thorough profile, provide your full name or the name of your company, as well as a handle that corresponds to your brand’s identity. Create a bio that is keyword-friendly and includes a link to your website as well as a photo of yourself or your company’s logo (if applicable). Make your page stand out from the crowd by using a distinctive colour scheme and a captivating header image.
2.Time Your Tweets to Perfection
Speaking of time, if you’re attempting to get new followers on Twitter, avoid sending out tweets when your target audience is at their desks or asleep. According to Sprout Social study, the largest levels of social media involvement are observed throughout the weekday mornings and late afternoons.
3.Promote Yourself on Other Platforms
It is strongly advised that you use other social networking sites, such as Facebook and Instagram, to assist spread the word about your new account. Aside from promoting it on social media, you should also include it in a newsletter, on business cards, in advertising and other marketing materials, and as a visual element on your website.
4.Post More Visual Content
As you may have seen, tweets that include visual material receive far more likes, shares, and retweets than tweets that do not have visual information. Businesses must make an effort to include images with their tweets if they want to avoid being penalized by the social media platform. Even if text-only tweets are entirely suitable in some situations and should be avoided in others, the presence of images is more successful in deterring serial scrollers and encouraging them to read your content.
5.Keep an Eye on Your Competitors
Examine how many people follow them on social media, what they’re up to on the platform, and how frequently and what they tweet. What is the overall design of their internet presence like? If they are reacting to competitors or consumers, what methods do they use and what type of content do they create attracts the most attention are important questions to ask. Follow them on Twitter and retweet their content if you want to be noticed by them. This is a vital step for anyone who wants to learn how to gain more Twitter followers and is interested in doing so.
6.Harness Your Hashtags
If you think of hashtags as a type of search engine optimization for your Twitter account, think of them as a means to make it simpler for people to locate the material that you are sharing. Twitter tweets with at least one hashtag receive 12.6 percent more engagement than tweets without a hashtag, according to the study’s findings.
That brings us to the end of our list!
In order to boost the number of individuals who follow you on Twitter, what steps are you taking?
Gaining a larger number of Twitter followers is not something that happens by accident. When it comes to gaining new followers, a combination of carefully crafting your material, engaging with other users, and optimising your profile is required to achieve success.
These techniques for increasing your Twitter following can help you if you’ve been struggling to figure out how to grow your following on the social networking site. Many of them require only a little commitment of time, but they have the potential to have a major impact in terms of generating new leads, attracting new customers, and raising awareness of your company’s brand.
As a last question, what kind of traction do you think Twitter is gaining these days, in your opinion? Does anything special you do to attract new followers stand out to you? Feel free to express your opinions in the comments area below.