Full agenda for Sports Matters 2022 unveiled

The agenda for the Sports Matters conference in Singapore next week has been unveiled and features a number of senior speakers from leading organizations in global sport including the IOC, Crypto.com, UFC, The Rhine Group, Aston Martin F1 Team, Fancode, Astro, and others. , SportFive, IMG, Octagon, Nielsen, SailGP and W Series.

Industry leaders will join the discussion and debate on the most important and important topics in sports today, including sports finance, the Web3 revolution, engaging the younger generation, sports technology, disruption to the media industry and the impact of climate change on our industry .

Sports Matters takes place next Monday to Wednesday, 26 to 28 September, at Hilton Orchard Singapore as part of the wider All That Matters Media, Marketing, Music and Digital Industry Conference Organized by Branded.

The conference is returning to the full, live format for the first time since the pandemic, the same week the Formula 1 Grand Prix in Singapore returns after three years. Officials from the global sports industry will descend on the Asia-Pacific trade hub in a week that will certainly signal the return of sport to the region after the disruption of the past three years.

The Full Sports Matters 2022 agenda is:

Monday, September 26

2.30 p.m. – Fans are changing the game — Featuring Mike Rag, MD Epac, Nielsen

The sports industry continues to adapt to new habits developed by fans over the past two years, accelerating the pace of change since the start of the pandemic in 2020. It’s more important than ever that brands and the sports industry meet fans where they are, as consumers have even more platforms to engage with the content they love.

2.50 pm – Sponsorship Matters —Featuring Steven Califowitz, Chief Marketing Officer, Crypto.com

From F1 to Staples Center, to the FIFA World Cup, Crypto.com has grown into one of the world’s biggest business supporters of the sport. So what is going on in the world of blockchain and how can we get tickets for Singapore GP?!

3.50pm – Asia-Pacific Sports Media Industry in 2030 — Featuring Yannick Colaco, Co-Founder, Fancode; Karen Lay, Executive Director, SportFive; Nicholas John, Head of Sports, Astros

The Asia-Pacific sports media industry boomed through the pay-television era in the late 2000s and early 2010s, dramatically reshaping the landscape in recent years before entering a period of disruption. A group of deeply experienced sports media professionals will envision the regional business in the year 2030, with well thought out forecasts, expectations and key trends.

Tuesday, September 27

9.30 pm – Money in Sports Matters — Featuring Colin Neville, Partner, The Rhine Group

One of the leading firms in sports finance speaks on the boom in investment in sports properties globally.

9.55am – Virtual Sports Matters for the IOC – Featuring Vincent Pereira, Head of Virtual Sport and Gaming, International Olympic Committee

Vincent Pereira led the IOC’s efforts to develop virtual games and engage with gaming communities, leading the Olympic Virtual Series currently in its second year and progressing to the inaugural Olympic Virtual Series Finals in Singapore in March 2023 is included.

11am – What matters to SailGP – Featuring Russell Coutts, Chief Executive, SailGP

SailGP is coming to Singapore in 2023. What can we expect and what is the goal for the organization to become “the world’s most sustainable and purpose-driven global sports and entertainment platform”?

11.25am – What does that mean for Aston Martin? –Jefferson Slack, MD Commercial and Marketing, Aston Martin featuring Aramco Cognizant Formula One Team

As long as an F1 driver has a hand with the list of partners, Jeff Slack has every right to “… believe this is one of the most exciting business opportunities in the entire sports industry”.

11.50am – What matters to the UFC – Featuring Kevin Chang, SVP and Head of Asia, UFC

Interview with the Ultimate Fighting Championship’s Asia Business Head.

12.10 pm – Earth matters – Featuring Erica Kerner, CMO, SailGP; Sven Schaefer, Group Head Brand Activation, Sponsorship & Events, UBS Business Solutions

Discussion on ESG and ‘Purpose’ within the global sports industry

12.10 pm – How the game should change to engage the younger generation – Acacia Leroy, head of trends, characteristic of the culture group; Phoenix Ho, BD Director of Sports SEA, Nielsen; Ravi Mann, Head of Marketing, Lion City Seller

Will sports be as much a part of the lives of the next generation as it was for Millennials, Gen X and the older generations? The jury is out, and the smartest sports executives around the world know they have to adapt and change in order to engage the younger generation. A panel of marketers and youth culture experts on the front lines of the epic battle for Gen Z’s attention will examine the challenge the sport is facing.

Wednesday, September 28

9.55am – Sports Tech Matters – Inigo Bonilla, Director of Business Development, featuring GSIC powered by Microsoft; Vincent Pereira, Head of Virtual Sport and Gaming, International Olympic Committee; Nadia Wu, Sales Director, IMG

Discussion on the role of technology and innovation in the games industry and the convergence of the physical and digital worlds.

2 p.m. – She loves sports — Featuring Joan Warnes, MD, Octagon; Catherine Bond Muir, Chief Executive, W Series; Jamie Chadwick, Racing Driver, W Series

The women’s sport is on the rise around the world. A group of senior executives discuss opportunities and challenges within the sector.

Sports Matters is one of six tracks in the All That Matters conference, along with Music Matters, Gaming Matters, Digital Matters, Marketing Matters and Web3 Matters. This year’s All That Matters focused heavily on the Web3 technological change that is currently sweeping through the global industry, with discussion and content on concepts including NFTs, cryptocurrencies and decentralized services.

This is the 17th year of All That Matters. Thousands of delegates and music lovers will be joined by 180 speakers who will be performing in five stages, six tracks, at two locations over three days, including three Learning Matters Academies’ educational content series. Music Matters features 38 bands performing over six nights starting this Friday.

All That Matters 2022. full agenda of The event can be viewed on the website, where Ticket options can also be seen, Tickets are available to attend the event both in person and online. Special hotel room rates for delegates are also available at Hilton Singapore Orchard.

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