Tesla is preparing to launch its electric vehicles in Thailand for the first time with a significant recruitment.
It’s been a while since Tesla expanded into a new market. The company had been trying to enter the Indian market for years, but the attempt was put on hold earlier this year after talks with the government stalled.
A few weeks later, we learned that Tesla’s New Markets team had turned its attention to Southeast Asia, and Thailand in particular.
The automaker applied to register its product for sale in the country. This was the first sign that Tesla planned to enter the market.
Now Tesla’s effort is accelerating as the automaker posted 16 job openings based in Bangkok, Thailand.
There are jobs ranging from service consultant to store manager for employees of a new Tesla center in Bangkok, but also a number of managerial positions to establish a wider presence in the country:
More importantly, the best sign of Tesla entering a new market is if the automaker plans to open up Superchargers in said market.
Based on its Supercharger map, Tesla still does not have any planned stations in Thailand, but the hiring spree shows some positions related to building the charging infrastructure:
Everything indicates that Tesla is preparing to launch its electric vehicles in Thailand soon.
While Tesla hasn’t officially entered the country yet, Thailand already has a few Tesla vehicles. They’ve been imported privately by owners — and that’s a factor Tesla considers entering a new market. If many people are willing to go through the hassle of importing a vehicle, there is a good chance that there is a market for its vehicles in the country.
We also reported Thai police purchasing a fleet of Tesla Model 3 vehicles for police patrols in 2020, pictured above.
The Thai auto market is more important than most people think. Last year the market sold more than 750,000 cars, and is expected to grow to 800K-900K this year. However, most of those vehicles are not in the same price range as Tesla vehicles.
Thailand will be the first Southeast Asian country where Tesla will officially sell its vehicles.
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